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It’s Choose Your Own Adventure. The decision tree is really designed to help individuals with a bunch of questions. It’s an interactive tool. You can follow the flowchart at the end of it if you want.

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

Ryan Michael Murphy explains how creating a system for evaluating service opportunities helped him stop overcommitting.