Have you ever bought something because it was “on sale” only to realize you didn’t really need it? Or felt pressured to sign up for a “limited-time offer” that seemed too good to pass up? If so, ...

"We're really seeking to establish what message a consumer takes away from a particular advertisement," said Brian Sowers, principal at Applied Marketing Science. Companies marketing a product or ...

False and misleading advertising campaigns can have significant consequences for competitors. Whether a company’s deceptive practices relate to its own products or services, a competitor’s products or ...

Deceptive advertising comprises a spectrum of techniques through which marketers present misleading, ambiguous or incomplete information to shape consumer perceptions and choices. At its core lies the ...

The pervasive false advertising in live-commerce ecosystems has significantly eroded consumer trust and posed systemic risks to market integrity. This study proposes a dual-pronged governance ...

In a significant decision with wide-ranging implications for FTC enforcement on Friday, the U.S. Court of Appeals for the Fifth Circuit vacated the FTC’s cease-and-desist order against Intuit, Inc.