Hispanic households are watching more TV, co-viewing more often, and relying heavily on over-the-air broadcasting, especially when Spanish is the dominant language at home. That’s according to new ...
The Advertising Research Foundation (ARF) has proposed a new framework for classifying how US households connect to TV. The new framework would replace the pay/BBO/OTA scheme the TV industry has ...
WASHINGTON—The Joint Content Conformance Partners (JCCP), a jointly funded group supported by ATSC together with DASH-IF, the DVB Project, the Consumer Technology Association Web Application Video ...
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