With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

"Gross" characters are proliferating in a country known for kawaii, and now even local governments' mascots are trying to out-weird one another. Long considered the global capital of cute, Japan is ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

All images courtesy of Two Kids and a Coupon Kawaii and cats go hand in hand! This cute illustration style is perfect for cat ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...

Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...

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