Google’s new YouTube creative guidance highlights the ad elements associated with stronger conversions and ROI.

EDO, the TV outcomes company, and Vidmob, the leading creative data company, today revealed findings from a joint study identifying the creative elements that drive successful Super Bowl ad ...

In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets—and prove that those efforts are working. “We ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It’s common to set up tests ...

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its ...

Emotionally engaging and creative campaigns are essential for staying top-of-mind with consumers, even those not currently shopping in a category. Campaigns with multiple creative elements achieve ...

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. Delivering relevant ads to customers at scale is prohibitively expensive for many ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Using conversation prompts to edit and manipulate images and videos can shorten production ...