The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey Social ...

A social media marketing strategy defines how your brand will attract and engage with consumers and what results you expect. It identifies the channels and customers to target and the content most ...

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. The role of social media in marketing has never been bigger or ...

Many brands and content creators are struggling to stand out and effectively engage audiences on social media platforms. With the rise of video content and the increasing importance of social search, ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

2011 has been something of a momentous year for social media. The rate in which new subscribers to sites such as Facebook, Linkedin, Twitter and YouTube continues to grow exponentially. Even some of ...

Overview Marketing rewards focus and discipline, not constant posting or chasing every new platform.A simple plan works best ...