Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

Google lets you create mailing lists called "groups" through Google Contacts and Gmail. When you send email to a group, the recipients normally see each other's email addresses, which can be a problem ...

The average email open rate is 25 percent, which means that email marketing is an effective and convenient way to reach potential and current customers. However, in order to be successful with email ...

A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address. No ...