For years, American carmaker Dodge has been claiming its Plum Crazy Purple color created a “cult-like following that intensifies with every passing year." On the market for just two years, 1970 and ...

There is never a shortage of spectacular sneakers in the NBA. While there are plenty of exciting new models, sometimes it is difficult to beat the classics. One of the more exciting developments of ...

In 1970, Dodge rolled out one of the most audacious factory color programs in American automotive history. The High-Impact palette — designed explicitly to grab attention on the street and at the drag ...

One of the most legendary of these black-light friendly shades is the Roman-cloak-worthy purple known as Plum Crazy (for Dodge fans) and In Violet (for the Plymouth people). Why did Mopar use ...