Content marketing – creating and sharing valuable free content to attract and convert prospects into customers and clients – is an essential strategy that can be used no matter your business. This ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

If your business has unlimited funds to spend on advertising or does not need to find new customers, then social media and content marketing probably aren’t for you. If, on the other hand, your ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing content,” but every time you try, it turns into a half-written blog post, a ...

How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true business impact. This edited excerpt is from “B2B Content Marketing Strategy ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Repeat. Within the last decade, more companies have turned to brand journalism also known as content marketing and relied on journalism-style narratives that, over time, tell the story of a brand with ...

PA Group, the parent company of Press Association, has acquired an 80 per cent stake of content marketing company Sticky Content. The purchase forms part of PA Group’s strategy to become a top ...