Walk through any major collector car auction and certain colors keep reappearing across decades and marques alike. These ...

Choosing a car's color feels like a simple decision, but researchers and marketers have spent decades studying why certain ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority ...

Brett T. Evans has more than a decade of experience driving, writing about, and evaluating automobiles. His early career comprised writing about pre- and post-war classic cars, as well as late-model ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

The choice of a car color is pretty much black and white. Literally, for the most shoppers. A new study by online car marketplace iSeeCars looked at over six million used car sales this year to ...

Daud Gonzalez is a lifelong car enthusiast and automotive writer with a specialty in modified and race-ready rides. He spends most of his time modifying his cars and ruining them in the process. He is ...

Add Yahoo as a preferred source to see more of our stories on Google. Gypsy Modina with the Double Apex Blue Pearl color. The most popular car paint color in America is white. The hue has names like ...

You may have heard that red cars have the highest insurance costs. This is often stated as a fact, with the explanation that police officers view people with red cars as more reckless and likely to ...