So says Columbia Sportswear in its first brand relaunch in a decade. In its new ad-the brand's first work from agency adam&eveDDB -what starts as an idyllic hike or camping trip soon descends into ...

In this Tuesday, July 21, 2015 photo, visitors look over display cases at the "Forever Remembered" exhibit and memorial for the astronauts that perished on the Columbia and Challenger space ...