Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for ...

Despite numerous advances in technology and computer capabilities, automakers still use clay models during the design process ...

Ferrari, Lamborghini, and Porsche faced backlash from enthusiasts the moment they announced they would build SUVs. However, ...

The Jaguar I-Pace was unveiled a few months back on a backdrop of excitement for the new model, coming from both media and the industry as a whole. The Tesla contender was supposed to be a hit among ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

In the era of 3-D computer modeling and Oculus Rift virtual reality headsets, you’d think the car industry might give up on clay modeling. But in fact, the age-old art of layering thousands of pounds ...

Continued development of the HyperSport Race, the first motorcycle to be powered by Damon's vehicle-agnostic AI-enabled platform, Damon IO, which fuses software-driven innovation with world-class ...

When it comes to designing enclosures which aren’t simple boxes or other basic shapes, the design process tends to get somewhat tedious and involved as the number of measurements to be transferred ...