Callaway’s “hotshot club designer” is at it again. What first began as a project to reimagine the driver face architecture with the help of Artifical Intelligence (AI) turned into a technological ...

WHAT YOU NEED TO KNOW: All three Apex irons have cupfaces designed by artificial intelligence and tungsten encased in urethane with microspheres (tiny bubbles of air within the urethane). The two ...

Xander Schauffele, Jon Rahm, Rose Zhang, Sam Burns and a host of other elite professional golfers play Callaway irons that are designed to give the best players in the world the ideal blend of feel ...

Every week, GOLF.com staffers review a product - apparel, shoes, gear, accessories - that we’ve recently taken out for a spin in an effort to give you, our dear reader, an honest, no-frills take on ...

The Apex franchise has been a longstanding and successful one for Callaway Golf. The 2024 MB, CB, and Pro all tested well for us earlier this year, but in this review, I will be looking at the new ...

This pitching wedge was made with Callaway's Apex DCB (which stands for 'deep cavity back'), which the brand has called its "most forgiving" design. It also has an AI-designed face for more control ...

Apex is widely recognized for establishing the forged distance category, and the Apex 21 Irons deliver an exceptional level of performance and craftsmanship. They're the first forged Apex irons with ...

Callaway Golf has made some of my favorite irons over the past couple of years, with the Apex CB being a particular highlight for me. So, when I heard that there was a new player's distance offering, ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. From streamlining manufacturing to customer service chatbots, ...

WHAT YOU NEED TO KNOW: With three new irons in the Apex Pro series (Apex Pro, Apex CB and Apex MB), Callaway refocuses its efforts on the distinct demands of elite players. Specifically, that means a ...