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Armed with the virtual cash, Roblox players can buy everything from in-game items for their avatars to passes that grant perks for select games.
The Can of Beans is available in the Friendship Shop, a special vendor placed at the peak of the expanded Beanstalk event.
For Roblox, its business model centers on the Robux digital currency, which users purchase to acquire virtual items, accessories, and in-game enhancements through a robust marketplace.
Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.
Roblox is a stock for optimists with a long time horizon -- not for the faint of heart.