CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement ...

Customer relationship management (CRM) software has gone from a handy tool for after-sales inquiries to an essential platform that’s central to keeping businesses operating efficiently and profitably.

I’ve been writing and editing technology articles for more than seven years, most recently as part of PCMag's software team. I am responsible for content in the AI, financial, graphic design, ...