Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. According to 2022 Gallup statistics, 7.2% of U.S. adults ...

The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...

Supporting the LGBTQIA+ community requires more than sporting rainbow merch during one month of the year. Sure, that’s a start, by why not take it a step further and make it your business to shop ...

Second Hand September is here, according to re-commerce solutions provider Archive. The firm, which powers the backend logistics for resale businesses owned by brands like Diane Von Furstenberg (DVF), ...

For those among us who are perpetually on the hunt for black beauty products that meet our skin and hair needs, there is no better time to browse the beauty shelves. In 2024 alone, Beyonce launched ...

CMOs face steeper challenges to realizing long-term brand-building goals, yet many remain confident in their brands’ equity despite winnowing resources, according to new research from NielsenIQ. NIQ ...

Advocacy is the theme of the year, and members of the LGBTQ+ community are urging brands to turn commitments towards inclusion into action this Pride month. In past years, brands and leadership have ...

Ming Yi and Ching Yeh Chen felt like they were “dropped in the middle of New York City’’ when they immigrated to the U.S. from China in 1965— they didn’t feel an immediate connection to American ...

Major global brands are supporting the proliferation of unreliable artificial intelligence-generated news and information websites (UAINs) by funneling programmatic advertising dollars to the rapidly ...

The fashion landscape is ever evolving, but recent years have seen Latinx expression flourish from one of monolithic representation to one that is as deep and diverse as the pan-Latinx experience ...