If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

Task management. Being able to assign tasks to a team member and giving tasks deadlines will help ensure your campaign stays on track. Double-check that the CRM platform you’re interested in offers ...

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And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

KitKat launches a “Stolen KitKat Tracker” after the massive chocolate heist goes viral. Know more about how fans are reacting ...

Atlanta’s JOS announces an expanded portfolio of documented results, reinforcing its leadership in driving organic ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

The best marketing is free — according to some of New York’s most innovative entrepreneurs. It’s all about “word of mouth… and people telling their friends,” said Lauren Berlingeri, the co-founder and ...

The digital marketing job market has shifted. What used to be employer-driven is now more candidate-driven. Top marketing talent is in high demand, and candidates are less willing to settle. They ...