Today's moment was chosen by Carolyn Hadlock, principal and executive creative Director at Young & Laramore. Below, find out why BMW's film series 'The Hire' is her favorite marketing moment. We all ...

BMW Films presents "The Hire", a series of nine short films produced for the Internet in 2001 and 2002, with a ninth short film following in 2016. A form of branded content, all nine short films ...

By Dan Fox April 18, 2024 11:45 am EST ...

BMW Films will present its first project in seven years, called The Calm, at the Cannes Film Festival this week. It stars Pom Klementieff and Uma Thurman. The Calm features the new BMW i7 M70, and is ...

Following a seven-year hiatus, BMW Films officially returns with a new short film titled “THE CALM” which officially premiered at the 76th Cannes International Film Festival. As with past films, ...

THERE'S A new trio of BMW films, called "The Hire," out on the Net. The three shorts -- John Woo's "Hostage," Joe Carnahan's "Ticker" and Tony Scott's "Beat the Devil" -- are the latest series ...