The latest beta version of iOS 26 seems to be testing out how ads will work in Apple Maps.

It looks likely that iOS 26.5 will introduce advertising in Apple Maps, after a new pop-up was spotted in the beta.

With the second beta of iOS 26.5, Apple is continuing to prepare for ads in the Apple Maps app. There's a new splash screen ...

Apple is planning to introduce ads to the Apple Maps app in the near future, and the iOS 26.5 beta lays the groundwork for the feature. Code in the update says the following: "Maps may show local ads ...

It won't be long before the ad-free period in Apple's popular map service is over. Beta testers of iOS 26.5 are now getting a ...

Apple has released preview documentation for its new Ads Platform API, outlining a transition away from the existing Campaign ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

Apple's iOS 26.5 beta 1 brings several new features, including possible ads in Apple Maps, encrypted RCS messaging, and better support for third-party devices. The update focuses on improving security ...

Apple will launch an advertising platform for Maps this summer, allowing agencies and brands to run campaigns in the company’s Maps app. Company engineers designed the ads platform to make it simple ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and ...