The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.

Amazon bets on celebrities and humor to promote Alexa+.

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Amazon is now offering its revised voice assistant Alexa+ to all interested parties in the USA. It makes the most sense to get Alexa+ via Prime.

Amazon’s revamped Alexa due for release in October ahead of the U.S. holiday season will be powered primarily by Anthropic’s Claude artificial intelligence models, rather than its own AI, five people ...

8 Alexa Settings You Need to Switch Off If You Have an Amazon Device ...

Amazon said Alexa+, its generative AI-powered upgrade to the Alexa assistant, is now available to all customers in the United ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...