Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of ...

So, it's finally here – just over 10 years since Amazon's Alexa voice assistant sparked a new (and ultimately underwhelming) age of voice assistants, it's just been given a major AI brain transplant.

Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since ...

A version of Alexa revamped with new generative AI tech could ‘learn’ from your routines and fulfill more advanced requests, according to Reuters. A version of Alexa revamped with new generative AI ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...

Conversational search will change Amazon Alexa+ into more of an AI-based search engine. It will just take the ability of brands to add advertising. Amazon CEO Andy Jassy's description of an ...