AI is taking over the marketing world, there’s no denying that. However, before you let the robots run wild, let’s clear something up: AI is a tool—not a replacement for human creativity. Sure, AI can ...

Forbes contributors publish independent expert analyses and insights. I write about how AI will impact people, business and society. Search volume is down, with AI chatbots increasingly providing ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

France President Emmanuel Macron has announced that foreign and local companies will invest €109bn ($113bn) in AI projects in the country to strengthen its position as an AI hub. This financial ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Katie Klumper spends all day advising chief marketing officers. The founder and CEO of Black Glass, a CMO consulting firm in New York City, says that with the climate of economic uncertainty from ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

What if you could build an entire marketing team without hiring a single person, writing a single line of code, or spending a fortune? It might sound like a bold claim, but with the rise of AI and ...

EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on an AI-powered marketing platform for clients. The new AI ...

How artificial intelligence is being used in practice, where it boosts productivity, and why ethics, safety, governance, ...