In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just as ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

CHARLESTOWN, Mass.--(BUSINESS WIRE)--June 2, 2004--SalesLink Corporation, a wholly owned subsidiary of CMGI, Inc. (Nasdaq: CMGI), today announced that Paul Zanotta will be joining the company's ...

Deluxe Media Management, which specializes in advertising and marketing distribution services for the entertainment industry, has partnered with Cinema Scene Marketing, a theatrical marketing company, ...

A friend of mine who’s been phenomenally successful growing his own businesses told me that if there was one thing he’s seen lead to more business failures than anything else, it's lack of forethought ...