Editor's Note: This article has been updated to include the latest data and information. The original content was authored by Kaya Ismail. With an increasing number of channels coming into play, ...
When marketers at a midsize apparel brand incorporated necessary product information (size and material) within its ecommerce portal but failed to integrate informational hooks such as rich product ...
Ask any retail executive and they’ll say, nothing good happens when products don’t move. All too often, this is caused by sluggish internal processes, outdated technology and inaccurate data that ...
Digital businesses are hard to operate. More companies are moving online, and the competition is growing. To keep up, you need to move faster and stay organized. Customers expect better experiences at ...
For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...