Add Yahoo as a preferred source to see more of our stories on Google. There aren’t many vodka brands more well-known than Sweden’s Absolut Vodka. It’s beloved for its classic vodka as well as its ...

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- As a brand born to mix, Absolut continues to set the standard for vodka cocktails with the launch of new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor ...

Coca-Cola and Pernod Ricard are teaming up to launch a new ready-to-drink premixed cocktail beginning in select European countries next year. The drink contains a mix of Absolut Vodka and Sprite, two ...

Just in time for Valentine’s Day, Absolut Vodka has dropped the curtain on their newest campaign. Titled Drink Responsibly, #SexResponsibly, the campaign directs a spotlight on the relationship ...

French spirits group Pernod Ricard said it is suspending exports entirely of its premium Absolut vodka to Russia, having previously reduced sales following Moscow’s invasion of Ukraine. Last week, ...

Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...

Absolut's campaign acknowledges that alcohol consumption can be associated with sexual misconduct while raising awareness about social responsibility. The brand cited data indicating that a person is ...

Whether you mix vodka with soda water, make Cosmos, or simply knock it back as a shot, you've probably used Absolut Vodka as your spirit of choice at some point or another. Even so, you might not be ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

This article is published in partnership with: Absolut is already committed to a carbon neutral distillation process, but now it’s aiming to bring even more transparency to that process. And they’re ...