"You know when you meet someone and think, They are an ASMR person", says ASMR superstar Emma Smith aka WhispersRed to me – an ASMR super fan of the freakiest order – as we sit drinking peach hibiscus ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

This post is part of our High-tech High series, which explores weed innovations, and our cultural relationship with cannabis, as legalization in several U.S. states, Canada, and Uruguay moves the ...

Strange sounds and head tingles are having a real moment on YouTube right now. Tons of people swear by these sensations to help them relax and sleep, but what does ASMR mean and what triggers it? NBC ...

Join British YouTubers Josh and Johnny as they team up with Korean ASMR artist Rappeler for an unforgettable and hilariously ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.