It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and library, while significantly downplaying the need for an actual Xbox console.

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This Is an Xbox" ad campaign.

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is already a meme online. This week, Microsoft launched a new advertising campaign designed to hammer home the fact that you can play Xbox pretty much on any device and anywhere,

On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of the deals are live yet and some end at different times, so let’s walk you through the best gaming deals announced by Xbox.

The Xbox Black Friday sale is finally here and has really delivered the goods. There are some huge discounts on a wide range of games, with savings up to 55%. If you’ve been waiting for the chance to expand your digital game library without breaking the bank, then now is the time to strike. Want more Black Fridays savings?

Black Friday is almost upon us, and that means it's time to start keeping an eye out for all the deals floating around that you can take advantage of right now. That goes double if you're a big video game fan.