LinkedIn launches sponsored newsletters - Mobile Marketing …
WEBAug 21, 2024 · LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally, with a 59% rise in people publishing newsletter articles over the past year and a 47% increase in newsletter engagement.
NatWest launches Team GB sponsorship with new ad
WEBFeb 20, 2024 · NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and …
Universal and DreamWorks launch Shrek Swamp Tycoon on Roblox
WEBJul 18, 2024 · Universal Studios and DreamWorks has launched an immersive gaming experience on Roblox, Shrek Swamp Tycoon. In partnership with international game development studio, The Gang, Shrek Swamp Tycoon is the first official Shrek experience on the platform.. The game combines the fun of a tycoon-style simulation with the challenging elements of an Obby, inviting players to explore beyond the famous ...
Interview: Lyca Mobile CEO Richard Schäfer on data-driven …
WEBJan 10, 2024 · Mobile Marketing Magazine sits down with Lyca Group’s CEO Richard Schäfer to discuss the network operator’s strategic digital strategy, the challenges of navigating data privacy and the company’s vigilance in monitoring emerging trends.. On unlocking loyalty via digital tools. Lyca Mobile launched in 2006 and has garnered over 16 million customers in 22 countries thanks to its ethos of ...
How Does SKAN Work? - Mobile Marketing Magazine
WEBNov 30, 2023 · SKAN diagram 1: Ad Network serving an ad through a user’s first app launch. The left side of the diagram explains view-through attribution, when the user DOES NOT click on an ad. The right side explains click-through attribution, when the user DOES click on an ad. As you can see, steps 1 and 2 of each flow …
Interview: EE Marketing MD on a new era of BT and embracing a …
WEBMay 23, 2024 · On rebranding challenges According to Thrane, the BT rebrand “ wasn’t easy, given the complexities involve d”.. He claims the move presented several challenges, particularly in establishing EE’s identity in broadband services where BT traditionally had a strong presence. “W e faced digital transformation hurdles and the need to balance advertising spend across different products ...
Mobile Marketing and Advertising - Mobile Marketing Magazine
WEBGlobal mobile and digital marketing information, expert advice and updates straight to your inbox. Subscribe. Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and expert opinions.
Instagram swaps ‘Made with AI’ label to ‘AI info’
WEBJul 4, 2024 · Meta, the parent company of Facebook, Instagram, Threads, and WhatsApp, has changed how it labels social media posts suspected to be generated by AI tools.. Previously, the label read, ‘Made with AI,’ however, now it will be replaced with ‘AI Info’ to better meet people’s expectations and provide more context about the content.
WATCH: O2 revives iconic ‘Walk Ad’, this time starring Dua Lipa
WEBJul 2, 2024 · O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s upcoming Wembley Stadium concert. In O2’s latest campaign, Lipa joins a prestigious roster of artists like Ed Sheeran, Beyoncé, Coldplay ...
Data: Mobile marketing industry to generate $184.5m in 2024
WEBJan 2, 2024 · The mobile marketing industry is predicted to generate $184.5 million this year, new data has revealed. According to Future Market Insights (FMI), this rapid growth is driven by technology advancements, consumer behaviour shifts, and global expansion. Subscribe to Mobile Marketing Magazine.
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